RuPaul's Drag Race season 7 winner Violet Chachki has become the first drag queen to land a major lingerie campaign. She is modelling for the "Bettie Page" collection of the London-based brand, Playful Promises.
The campaign features Violet in the style of a ‘50’s pin-up model. This was particularly fitting, as she told Bazaar, "Bettie Page has been a big inspiration for my drag character for a long time, so it’s kind of full circle for me. I reference her a lot in my work so it was kind of the perfect pairing for me and a dream job."
Violet also noted the societal impact of landing such a major campaign. While the fashion industry has absolutely evolved over the past decade by challenging gender norms, there’s still much work to be done. Â
"More visibility and variety," Violet continued. "There’s so many different identities out there and I think they all deserve some visibility. Showing variety in representation in casting is super important, it gives minorities a platform and I think it definitely creates a safe space for conversation and progress."
Clearly, lingerie is no longer just for women. It’s for men, gender non-conforming folks, and everyone else. Clothing should not be limited to only people of certain genders who behave a certain way. It should be a tool for people of all genders to express who they are.
Congrats Violet! By the way, you look sickening. Â
The Bettie Page lingerie collection is available now at Playful Promises. Â
